The equivalent of chain letter - chain blogging:
“All behaviour and feelings find their original roots in some form of communication” -- The Commodity of Kings, from Unlimited Power by Anthony Robbins.
The meme says:
Grab the nearest book.Open the book to page 23.Find the fifth sentence.Post the text of the sentence in your journal along with these instructions
(watch how it is spreading on the blogsphere here or here)
via Larry O'Brien's weblog.